Become a member in May: Top 5 reasons to join IABC today!

There’s never been a better time to join IABC Ottawa. Joining is easy, and the benefits are immense. Check out why!

1. You could win back the cost of your membership.

Everyone who joins or renews IABC Ottawa during the month of May is entered to win a $300 Visa gift card. That’s nearly the amount of your membership! The winner will be drawn in June. Only new or renewing members for the IABC Ottawa Chapter are eligible to win.

2. IABC World Conference will be held in Montreal this year so why not join & go?

Are you planning to attend IABC’s World Conference in Montreal this June? If you are not yet an IABC member, now is the time to join! As a member, the discount you receive on conference fees is greater than the cost of membership. Join and go today and benefit from the conference and a year-long IABC membership!

3. You’ll grow your professional network.

IABC Ottawa holds networking and learning events monthly. It’s a great opportunity to learn more about all aspects of communications and meet your peers from across the city. A strong local network will help build your job prospects and provide access to individuals who can share their expertise with you.

4. Members get access to resources that non-members don’t

IABC welcomes all communications professionals – member and non. But as a member, you get special treatment – discounts on events, a monthly e-magazine with tips, tricks and information about all forms of business communications, and access to many free resources in the IABC Academy.

5. You’ll be part of a community of strategic communicators and we’d be proud to have you join.

IABC is the only communications association that includes a broad range of communications professionals – from specialists in public relations, to corporate communications, from internal communications to working with and in the C-suite. We’ve got you covered. Oh, and let’s not forget we’ve got members around the world! IABC members are proud to be part of this community. Join us today.

May is local Membership Month at IABC Ottawa

Spring is here, which means it’s time to renew your IABC Ottawa membership!

Join or renew in the month of May and you’ll be entered into a contest to win a $300 Visa gift card.

To get started with joining or renewing your IABC Ottawa membership, click here.

Why join IABC Ottawa?

IABC Ottawa is a great way to get involved in the local professional community.

As a member you’ll receive:

  • Receive discounted rates to monthly networking events
  • The ability to tap into the global marketing and communications resources available from IABC International
  • Connect to the expertise of members around the world
  • Take advantage of frequent webinars, workshops, certification opportunities and The Voice podcast, to stay up-to-date on the latest industry trends.

Discounted rates to IABC World Conference

This year the IABC World Conference is in Montreal. Become a member in the month of May and receive a discount on membership fees and your entry to the conference!

Ready to get started?

Join or renew your membership with IABC today!

A commitment to authenticity: IABC Ottawa profile of Rojen Izzetpanah

Ro Izzetpanah has held many positions in her career. Finance specialist with the Government of Canada. Customer Service Representative for a major national bank. Manager of Marketing for an amateur baseball team.

But what some might call “job hopping” or indecisiveness is actually, for Izzetpanah, reflective of her broader philosophy on marketing communications.

It all comes down to authenticity.

“The further you get from your authentic self the more it can be seen through, and to succeed in communications I think that staying true to a voice, and being able to act in a digital world the same way that you do in real life, earns respect you and allows people to believe in your brand,” says Izzetpanah.

A space for like-minded professionals

Izzetpanah currently works in digital communications with the Senate of Canada and is a member of IABC Ottawa. She says she joined because she wanted to network with other professionals and exchange ideas with like-minded professionals working in working the same space. Since joining she’s found value in the fun events and inspirational speakers. It’s just one part of her unique approach to career-building.

The other half? Her commitment to authenticity.

Finding authenticity

There is no denying that the rise of the internet has been a boon to marketing and communications professionals. There are now more tools than ever available to reach audiences. But to Izzetpanah it’s also changed some interactions for the worse. “I think that when whether you’re in marketing, public relations or really any communications role, the point of the internet is to create relationships,” says Izzetpanah.

The problem, she says, is that it’s difficult to see those relationships through the numbers that frequently dominate internet marketing campaigns.

“As communications professionals are paid to produce results it’s easy to get caught up in the numbers and information that you can provide to a client, things like x amount of impressions on their company’s name or logo,” she says. “But as humans we crave real things – it’s in our nature, to care about raw, real things.”

Those brands that are willing to show their flaws and connect with audiences on a human level will find more lasting success, says Izzetpanah.

Always something to learn

That commitment to authenticity also informs Izzetpanah’s broader career strategy.

I move from place to place because I believe there’s something to learn in each one of those industries

She’s held several positions at multiple organizations – including Correctional Service of Canada, TD, the Ottawa Champions – in just a few years. “I’ve always been all over the place,” she says. “My career path is very similar to the way my brain works – I move from place to place because I believe there’s something to learn in each one of those industries.”

She’s the first to acknowledge how it looks to outsiders – “many of my peers have laughed at me, and told me to settle down and just pick something” – but says she’s just staying true to herself.

“I am a strong believer that we can do anything we want, especially when we’re young,” she says. “I’ve always focused on trying new things based on the opportunity to learn.”

Connect with Ro Izzetpanah on LinkedIn.