Maneuvering Your Career as a Young Communicator SIG: PART TWO

Are you starting out your communications career? Are you facing difficulties like finding job opportunities, feeling your skillsets are underutilized, or making the transition into a new role? Join us for our second IABC Ottawa Special Interest Group (SIG) on Maneuvering Your Career as a Young Communicator!

Time: Wednesday, May 23rd from 6-7:30pm

Location: BLACK SQUIRREL BOOKS & ESPRESSO BAR, 1073 Bank Street, Ottawa, Ontario

This exclusive, members-only discussion group is a fantastic opportunity to network with your peers, brainstorm ideas, and discuss what unique opportunities you have as a young professional in Ottawa.

Discussion will be moderated by Kristine D’Arbelles, Senior Manager of Public Affairs for the Canadian Automobile Association and co-host of the Young PR Pros podcast.

Only 10 tickets will be made available for this event, so get your tickets before they sell out! You need to be an IABC Ottawa member to join. 

How to increase the value of communications with public consultations

Join us to learn about building trust through public consultations on May 22

The 2018 Edelman Trust Barometer reveals that people continue to distrust the media, government and organizations. As strategic communicators, we play a key role in shifting the pendulum from distrust to trust.

Over the last year, Ottawa has seen an increase in public consultations, where companies use open communication to measure and improve audience’s perceptions. This process is used to improve efficiency, transparency and public involvement in large-scale projects, as audiences are more likely to respect organizations when they feel part of important decision-making processes.

In a similar way, the public is increasingly seeing subject matter experts and CEOs as trusted sources of information. For this reason, organizations who invite communication experts to the executive table are gaining trust at a faster rate, and their business leaders are registering much higher levels of credibility.

It is our job to help business leaders use communications to confront, address and solve business problems in today’s world.

We’re engaging a panel of experts to speak about how they’ve positioned themselves as a trusted strategic business partner to help different organizations gain public credibility.

What you’ll learn:

  • Build trust within your organization and beyond
  • Increase the value of communications for business leaders
  • Combat false narratives in the media

The Panelists:

Get your ticket to attend this Professional Development event!

Event Details 
Date: Tuesday, May 22
Time: 5:30 to 8:30 PM
Where: steak & sushi (87 Clarence Street)

Get your ticket to attend this Professional Development event!

Measuring What Matters: Communications Evaluation Special Interest Group

What are the major trends in communications measurement and social media evaluation? How will these trends shape the development of the communications field moving forward?

Join us on May 2nd for this IABC member-only event on communications measurement and evaluation. This Special Interest Group (SIG) will provide participants with the opportunity to discuss current challenges they face around evaluation, and brainstorm solutions to provide more effective indicators of success in their organizations.

When: May 2, 2018 at 6:00 PM

Where: Canadian Internet Registration Authority (CIRA) – 979 Bank Street

Cost: This event is free for current IABC Ottawa members but you must RSVP as spots are limited.

The evening’s conversation will be hosted by Sherrilynne Starkie. Sherrilynne is an award-winning digital communications consultant with more than 20 years agency experience in Canada, Britain and the USA. She has an international reputation as a social media innovator, is a prolific blogger and podcaster and is an active IABC volunteer. She assists organizations in dealing with big challenges–everything from market disruption (think Uber) to aging workforces (think trade unions) to reputation management (think citizen engagement) through effective digital strategies. She currently sits on IABC Canada Eastern Regional Board and volunteers with the Ottawa Senators Foundation.

Register now!