How to Execute a Stellar Government Relations Strategy: GR for Comms Pros

Communications professionals are often described as the “wearers of many hats.” Our expertise spans content creation, media relations, social media, and strategy to name just a few specialties. The plans and strategies we develop for our organizations often are multi-faceted and are designed to reach our key audiences, but few of us have formal training in how to reach one key audience – government stakeholders!

On June 12, we will bring together communications professionals in the National Capital Region to discuss how to build and execute stellar government relations strategies. This timely event will follow the Ontario election and look forward to the 2018 Municipal election and 2019 Federal election. Get your tickets now! 

Panel:

Who should go:

  • Communication professionals who work on small teams or are sole communicators;
  • Communications and PR Consultants who work in the Government Relations world at the request of their clients;
  • Students who would like to branch out and develop their skillsets in Government Relations; and
  • Any communicator looking to bolster their current skillset!

DETAILS
When: Tuesday, June 12 at 5:30 PM
Where: Lowertown Brewery
Tickets:

  • Early-bird Member (until June 8): $25.00
  • Early-bird (until June 8): $30.00
  • Member: $35.00
  • Regular: $40.00
  • Student Member: $15.00
  • Student: $25.00

Get your tickets!

 

 

Special Interest Group for Small Communication Teams

Are you a sole-communicator, or on a team of five communicators or less? Our members are working in Ottawa’s many associations, non-profits and small organizations and face similar challenges in terms of resourcing with small communications teams.

This event is all about building connections and conversations over coffee. The discussion will be led by by Kaleigh Maclaren, Sr. Manager Communications at the Canadian Society for Exercise Physiology and IABC Ottawa President, and will focus on the challenges that sole and small team communicators face within their organizations. This is your opporutnity to share your wealth of knowlege, learn and create connections with the IABC Ottawa member community.

Details

Date: Thursday, May 31, 2018
Time: 5:30 to 7:30 PM
Where: Black Squirrel Books & Espresso Bar (1073 Bank Street)

Please note Special Interest Groups are for IABC Members only.

Senior Communicator Series: Communications and the C-Suite

The IABC senior communicators series are events tailored for more seasoned members who have worked 10 or more years at a senior level. Events often focus on face-to-face meeting.

Format

Facilitated discussion with 12-15 senior communicators. The guest speaker/facilitator is an expert on the topic who will give a 10-15 minute informal talk to set the direction, establish credibility and get ideas started for a discussion.

  • 7:00-7:30 arrive, get seated, coffee
  • 7:15-7:30 breakfast is served
  • 7:30-8:15 discussion

Speaker/Facilitator 

Amy Yee is the Chief Digital Officer at the Health Standards Organization (HSO), a not-for-profit that builds global health service standards and innovative assessment programs so people in their local jurisdictions can save and improve lives. In her role, Amy oversees a dynamic enterprise stack of teams that includes marketing, communications, digital platforms, IT services, infrastructure and a transformation portfolio that includes digital transformation of the stakeholder experience. In addition to healthcare, Amy brings experience leading digital transformation initiatives in multiple industries including banking, insurance and engineering. Earlier in her career, Amy obtained a degree in electrical engineering, and gained entrepreneurial perspective by working first in venture capital and then at various tech start-ups. Due to her love of travel, Amy considers herself lucky to be an in-demand speaker, and has spoken in cities around the world including recently Tokyo, New York, Chicago, Washington, San Francisco, Toronto and Las Vegas. Amy is also the co-host of The Weekly Stand-up, a show on Blockchain.Radio that examines the latest blockchain developments from a business perspective.

Details

When: Friday, June 15 2018
Time: 7:00 AM – 8:30 AM
Where: The Rideau Club (99 Bank Street)

Get your tickets here. 

Maneuvering Your Career as a Young Communicator SIG: PART TWO

Are you starting out your communications career? Are you facing difficulties like finding job opportunities, feeling your skillsets are underutilized, or making the transition into a new role? Join us for our second IABC Ottawa Special Interest Group (SIG) on Maneuvering Your Career as a Young Communicator!

Time: Wednesday, May 23rd from 6-7:30pm

Location: BLACK SQUIRREL BOOKS & ESPRESSO BAR, 1073 Bank Street, Ottawa, Ontario

This exclusive, members-only discussion group is a fantastic opportunity to network with your peers, brainstorm ideas, and discuss what unique opportunities you have as a young professional in Ottawa.

Discussion will be moderated by Kristine D’Arbelles, Senior Manager of Public Affairs for the Canadian Automobile Association and co-host of the Young PR Pros podcast.

Only 10 tickets will be made available for this event, so get your tickets before they sell out! You need to be an IABC Ottawa member to join. 

How to increase the value of communications with public consultations

Join us to learn about building trust through public consultations on May 22

The 2018 Edelman Trust Barometer reveals that people continue to distrust the media, government and organizations. As strategic communicators, we play a key role in shifting the pendulum from distrust to trust.

Over the last year, Ottawa has seen an increase in public consultations, where companies use open communication to measure and improve audience’s perceptions. This process is used to improve efficiency, transparency and public involvement in large-scale projects, as audiences are more likely to respect organizations when they feel part of important decision-making processes.

In a similar way, the public is increasingly seeing subject matter experts and CEOs as trusted sources of information. For this reason, organizations who invite communication experts to the executive table are gaining trust at a faster rate, and their business leaders are registering much higher levels of credibility.

It is our job to help business leaders use communications to confront, address and solve business problems in today’s world.

We’re engaging a panel of experts to speak about how they’ve positioned themselves as a trusted strategic business partner to help different organizations gain public credibility.

What you’ll learn:

  • Build trust within your organization and beyond
  • Increase the value of communications for business leaders
  • Combat false narratives in the media

The Panelists:

Get your ticket to attend this Professional Development event!

Event Details 
Date: Tuesday, May 22
Time: 5:30 to 8:30 PM
Where: steak & sushi (87 Clarence Street)

Get your ticket to attend this Professional Development event!