Communications Strategy Lab Workshop
Tuesday, January 19th 2010
Sheraton Ottawa 150 Albert Street
8:30 am – 4:30 pm
Bridge the gap between theory and practice in strategic communications planning with this highly interactive Workshop that will equip you with practical tools, best practices and templates that can be immediately applied to your day-to-day work.
The Communications Strategy Lab is an intensive hands-on workshop that immerses participants in highly applicable best practices in results-based communications strategy design.
The Lab is based on Ingenium Communications’ Results Map™ methodology – a step-by-step guide that covers all aspects of the strategic communications planning process from objectives, to public environment analysis, audience segmentation, messaging, tactical implementation and evaluation.
The Results Map™ will be presented at IABC’s World Conference in Toronto in June 2010 by Ingenium Communications’ CEO, Caroline Kealey. The Communications Strategy Lab offers the Ottawa chapter of IABC a sneak peek at the presentation, and the content for the Results Map™ web application to be officially launched at the IABC’s flagship global event.
Don’t miss this opportunity to be part of the buzz!
For more information, contact Ingenium Communications at 613.729.1721 or