Content Strategy Meetup: Investing In Digital Content

Investing in digital content is like the stock market of late, when standard buy and hold strategies in traditional media are not as secure, business fundamentals can no longer be relied upon, and the risk/reward trade-off is uncertain.


Where should Canada’s focus be in the face of this rapidly changing environment? What kinds of  business models to support the creation of content are expected to emerge? Are Canada’s content support mechanisms reflective of the current media environment? Should talent development play a larger role in preparing Canadians to innovate, be successful domestically, and lead globally in the content arena?


Namir Anani

Namir Anani, President and CEO of the Information and Communications Technology Council (ICTC), is the chief strategist and driving force in bringing ICTC’s world-class centre of expertise and services to industry, education and government; enabling Canada’s advancement as a leader in innovation, productivity in the global economy.


When: Monday, March 25th, 2013, 6:00 PM – 7:00 PM

Where: ARC the Hotel, 140 Slater Street

Cost: IABC Members: $15
Non-Members: $20
Students: $15


This event is sponsored by:

DIGIA

IABC Ottawa partners with various industry associations and events for preferred member pricing. If you belong to any of the following groups, please email profdev@ottawa.iabc.com for your discount code.

CMA_ACM_OttCPRS Ottawa

WebFuel

RGD Ontario
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