CPRS presents Measuring Social Media: Why, What and How

When?: Wednesday April 20th 2011, from 1:00pm to 4:00pm
Where?: Thornley Fallis, 55 Metcalfe Street, Suite 730
Cost?: $100

About the presentation

So your organization has jumped onto the social media band wagon. You’re communicating and engaging with the online community, and you are seeing your network grow. Now what?

The CPRS Ottawa/Gatineau chapter is pleased to present a half day workshop on social media measurement, presented by Sean Howard, VP Digital Communications at Thornley Fallis.

In this workshop, Sean will share his approach to delivering social media measurement findings of value, present the tools he uses and lead a conversation to explore the future of social media measurement. The focus will be more on key findings versus day to day monitoring. Individuals will leave with a deeper understanding of the value that social media measurement can and should bring to the table and be armed with real world examples and copies of the presentation materials. Sean will be creating some sample reports based on brands of interest to attendees. Please propose any brands you are interested in seeing analyzed for the purposes of the workshop when registering.


Why it matters.

What questions to answer.

The tools I love.

Mistakes almost everyone is making.

Future of social media measurement.

About the speaker


Sean Howard has over 15 years of experience in digital communications. He most recently built and ran the Strategy Team at Twist Image and is now the VP of Digital Communications at Thornley Fallis.

Please register by Friday April 15th on the EventBrite website at http://cprsottawaapril2011.eventbrite.com/.

Prepayment by credit card is required to reserve you seat for the event. We accept Visa and MasterCard.

Cancellation policy: Cancellations must be received at least 24 hours prior to the event. Late cancellations and no-shows will be charged the full amount.

CPRS Ottawa/Gatineau would like to thank its generous sponsors:

  • CNW Group
  • Canadian Internet Registration Authority (CIRA)
  • Thornley Fallis/76Design
  • News Canada
  • Duocom Canada Inc.
  • Jana Chytilova Photography


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