Diane will share with you how to effectively flex your brand muscle and be strategic with your brand by highlighting the how-to’s and how-not-to’s of being seen, heard and sought out. This is a high level talk on brand positioning—the process by which marketers and communication specialists create an identity in the minds of their target markets for their products, services, and/or organizations. Moving your brand forward is about selling, even for a not-for-profit, people buy or buy-in to your benefit! Your brand needs to tell your stakeholders “what’s in it for me?”
Tuesday, November 23rd, 2010
Empire Grill – 47 Clarence Street, Byward Market
Time: 5:30 pm – 8:00 pm
RSVP by November 19th or late registration fee will apply
Diane is the founder and co-owner of Accurate (est. 1988). She leads an innovative team of account managers, art directors and designers who specialize in strategic web and print communication solutions. Although Diane’s trade and roots are in design, her passion is business. A significant advantage for our clients is to have a business savvy, senior creative expert like Diane on the communication’s team. Her extensive business background coupled with her creative history, ensures quality messaging targeted to the success of the business objectives.
If you register for the event and are unable to attend, we require you to cancel your reservations a minimum of 48 hours in advance of the event to obtain a refund. Late cancellations will not be accepted.