How BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand!

Don’t Miss This Opportunity!

When: Thursday, October 26, 5:30-8:00 PM

Where: The Red Lion, 47 Clarence St., Ottawa, ON K1N 9K1

Gain immediate access to a leading communicator by joining Annie Marsolais, BDC’s Vice President of Marketing and Communications and learn about the Business Development Bank of Canada’s journey to transform entrepreneurs’ perceptions of its brand, as well as the results of their work to-date. And see firsthand how a leading organization is modernizing its image through a multi-year, multi-channel communications platform.

Powering communicators: Advance. Connect. Develop.

Through BDC’s successful example, IABC Ottawa is striving to show how professional communicators are at the heart of every organization and how as business partners they must drive business results.

You’ll learn to:

  • Complete an overhaul of your brand using a phased approach

  • Establish the right communications mix to successfully deliver your brand promise

  • Transform your organization into an army of brand ambassadors

  • Measure your success over the short, medium and long term

Event Details:

  • 5:30 p.m. – 6:15 p.m.: Registration & Networking
  • 6:15 p.m. – 6:45 p.m.: BDC’s presentation
  • 6:45 p.m. – 7:00 p.m.: Q&A
  • 7:00 p.m. – 8:00 p.m.: Networking

Light hors d’oeuvres are included in ticket price. Vegetarian options will be available. Cash bar on-site. IABC Ottawa has a no-refund policy for events.

We look forward to seeing you there!

Register now!

Space is limited. IABC Ottawa has a no refund policy.


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