IABC Ottawa is proud to partner with MARCOM


MARCOM Professional Development Annual Forum 2011 is the premiere educational forum for public and not-for-profit marketers and communicators.

Now in its 13th year, MARCOM is not to be missed.
When:  June 1 to 2, 2011 (workshops May 31)
Where:  Ottawa Convention Centre

IABC Members enjoy Early Bird rates beyond the April 15th deadline. Enter the promo code “EB” in the “My code is” box.

Register Now.

For full details visit MARCOM.

The MARCOM forum understands the daily reality in your world of marketing; where the focus is more about how to make large-scale changes with limited resources than conceiving of multi-million dollar campaigns. MARCOM takes a look at the trends and topics that matter most to public sector and not-for-profit marketers and communicators. It’s a chance to enhance your strategic approach, mingle with like-minded people and pick up practical tools and tips you can put to use now.

The theme “Transformations in Marketing” will explore how to socialize in the most authentic ways, mobilize through persuasive marketing, communications and current technologies to revolutionize our approach and achieve measurable results.

The MARCOM program offer inspiring Keynotes and plenary sessions, 15 concurrent sessions, Peer2Peer Roundtables and a Networking Reception. A total of 4 pre-forum Workshops are offered, and as always, there’s an Exhibit Showcase of marketing vendors who can elaborate on how their solutions can help you in your initiatives. NEW this year will be a rapid-fire solutions session delivered by 12 qualifying marketing solutions providers followed by a trade show visit to learn more.

Who should attend?

MARCOM is a targeted educational opportunity for managers and service delivery professionals from functional areas such as:

  • marketing and communications,
  • community outreach,
  • program management,
  • exhibit management,
  • partnership development,
  • fund development,
  • web development,
  • social media and digital engagement,
  • client services and
  • social marketing.

It‘s intended for Directors, Managers, Advisors and Officers who work in federal, provincial, municipal governments, crown corporations/agencies, special operating agencies, sector councils, associations and non-profit organizations, responsible for every stage of marketing and communications initiatives from design and development to implementation, management, measurement and evaluation.

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