IABC Ottawa presents: Social Marketing Workshop for the Public and Not-for-Profit Sectors
Thursday, March 4, 2010
8:30 am to 4:30 pm
Hampton Inn and Conference Center – 100 Coventry Road
Messages from social marketing programs can affect audiences in unique and profound ways. Putting together a successful plan can feel haphazard, but it doesn’t have to be. IABC’s all-encompassing, interactive one-day workshop will teach participants the most up-to-date techniques and a proven step-by-step process to bring their plans to life.
Led by Jim Mintz, Director of the Centre for Excellence in Public Sector Marketing, this workshop provides the tools to develop a successful, end-to-end social marketing initiative on your own. Mr. Mintz holds diplomas in both Advanced Marketing Management and Advertising and has provided social marketing advice and consultation to a number of countries. As the retired Director of Marketing & Corporate Communications at Health Canada, Jim has held positions in the private sector, federal government and crown corporations. Jim has lectured at many universities across North America sharing his knowledge and experiences as director to numerous social marketing and communications campaigns in health and social issues.
In addition to being privy to Mr. Mintz’s wealth of experience, participants will also receive a comprehensive social marketing workbook to help guide them through the process for creating their own Customized Social Marketing Action Plan. Learn what makes social marketing different from other campaigns and how it can give you a single approach for mobilizing communities, influencing the media, lobbying/advocacy and building strategic alliances with businesses.
Don’t miss your chance to get ahead!