The Bravest of Faces: The Joannie Rochette Story
What does it take to front a sensitive issue when the whole world has its eyes on you? To satisfy the media while shielding your client – an Olympic figure skater reeling from the death of her mother but needing to stay focused on the game?
Find out when Barb MacDonald, formerly the Canadian Olympic Committee’s figure skating media attaché, shares her story.
IABC Ottawa is pleased to invite you to The Bravest of Faces: The Joannie Rochette Story.
This exciting story received the 2011 IABC Gold Quill Award of Excellence and the 2011 IABC Ottawa Excel Award of Excellence in their respective Crisis/Issues Management categories.
When: September 29, 2011 – 5pm – 7pm.
Where: Fresco Guest Room (above Fresco Bistro Italiano), 354 Elgin Street, Ottawa.
Cost: Students $25 / Members $40 / Non-members $50.
Late registration fee of $10 applies in the final two days before the event.
We look forward to seeing you at this event!
Setting the stage …
Amateur athletes will never compete on a bigger stage than the Olympic Games in their own country. On the eve of her biggest competition ever, medal contender Joannie Rochette received the news that her mother had died of a heart attack. It took a strong team to provide complete information to the media during this time, and also to shield Joannie and her coach from the media attention until the conclusion of her bronze medal winning performance in ladies’ figure skating at the Vancouver 2010 Olympic Winter Games.
Barb MacDonald, ABC, now Skate Canada’s Director of Corporate Communications, was the Canadian Olympic Committee’s figure skating media attaché in Vancouver. Using every ounce of her many years of experience in both corporate and sport communications/media relations, she was the quarterback for the initial announcement of the news, and for media relations through to the conclusion of the Games.
The submission, The Bravest of Faces: The Joannie Rochette Story, received the 2011 IABC Gold Quill Award of Excellence and the 2011 IABC Ottawa Excel Award of Excellence in their respective Crisis/Issues Management categories.
Barb MacDonald is an award-winning senior communications professional, who has provided strategic internal and external communications planning, media relations, team building, communications audits, and project and people management for a variety of clients around the world. She has been involved in media operations/relations at four Olympic Games and has developed an international reputation for managing media operations at large sporting events, with experience in 13 different sports at the World Championships or Major Games level, and having worked in North America, Europe, Asia and the Caribbean. She now focuses on just one sport, figure skating, as the Director of Corporate Communications with Skate Canada.
Barb has been recognized both nationally and internationally for communications plans. She is an Accredited Business Communicator, and the recipient of four IABC International Gold Quill Awards.
If you register for the event and are unable to attend, we require you to cancel your reservation a minimum of 48 hours in advance of the event to obtain a refund. Late cancellations and no-shows will be charged the full amount.