On January 23rd, 50 communicators from across Ottawa braved the -30C temperature to attend IABC Ottawa’s 4th Annual Networking in the New Year.
Held at Events InStyle in the Byward Market, this year’s event featured experts from across the communications field, from creative marketing to government relations, who engaged in lively conversation in a round table-style setting.
This year’s experts were:
- Amy Jenkins, Lead Art Consultant, The Canada Council for the Arts, Art Bank
- Stephanie Montreuil, Principal, SM Consulting
- Brigida Aversa, Founder, Tiny Hoppers
- Marc Beaudoin, Vice President, Canadian Public Affairs, Ipsos Reid
- Jacquie LaRocque, Principal, ENsight Canada
- Guy Levac, Director of Creative Services, Human Resources and Skills Development Canada (HRSDC)
- Christina Flavell, Director of Strategy, Banfield Seguin
Similar to speed-dating, seven tables were set-up around the chic downtown venue. Each expert was given eight minutes to chat, field questions, and share their experiences and wisdom with participants before moving onto the next table at the sounds of a triangle.
Over the hour-and-a-half of conversations and cocktails, communicators networked and learned the ins and outs of other sectors of our expansive and fascinating industry.
A few words of wisdom from this year’s experts:
“I think the one takeaway that I would urge people to consider is the following:
When working with clients, or at your own organization, evaluate how the office surroundings reflect the brand. If they don’t align, suggest working with the Art Bank to develop a unique, signature space that sets their brand apart from their competitors.”
“Social media is not get rich quick venture. Share amazing content, be helpful, build trust and grow your platform to increase your reach. Social media takes time and consumers (or members/constituents/donors) have increasingly high expectations. As my friend Ted Rubin just wrote about in his new book:
“Building relationships and interacting with consumers is where the commerce of the future is heading. Yes, real relationships = brand interest + trust + loyalty = success (money).”
If social media is a race, it’s a marathon, not a sprint, and you will not win by cutting corners.”
— Stephanie Montreuil
“I found this saying years ago and I live by it:
‘If you don’t build your dream, someone will hire you to help build theirs’-Tony Gaskeins”
“There is always an opportunity to enhance what is working well” —Jacquie LaRoque
Thank you to this year’s experts who shared their knowledge and experiences – and thank you to everyone who braved the subarctic temperatures to take part in this fabulous event.
Join us at IABC Ottawa’s next Professional Development event:
When: Monday, February 11th, 6:00 p.m. – 7:00 p.m.
Where: The Pour House, 62 William Street.