The Communications Strategy Lab with Caroline Kealey, Ingenium Communications

IABC Ottawa presents:

The Communications Strategy Lab

Learn the theory and then put it into practice! This highly interactive strategic communications workshop will equip you with practical tools and best practices for planning, strategy and outreach, all founded on real-life experience.

Back by popular demand, the Communications Strategy Lab is an intensive hands-on workshop brought to you by the communications experts, Ingenium Communications. At the core of this workshop is their popular Results Map methodology, a step-by-step guide that covers all aspects of the strategic communications planning process, from establishing focused objectives to public environment analysis, audience segmentation, messaging, tactical implementation and evaluation.

An IABC all-star and internationally recommended speaker, Caroline Kealey recently presented at the IABC World Conference in San Diego. If you missed out on her Ottawa workshop last time, be sure to sign up now!

Wednesday, November 2, 2011
8:30 am – 4:30 pm
Sheraton Hotel, 150 Albert Street, Ottawa
$350 – IABC members ?$395 – non-members

A continental breakfast will be served with coffee at 8.30 am, with a buffet-style working lunch at noon, followed by coffee/snacks at 2:30 pm.

We look forward to seeing you there!

What you will learn in this full-day workshop:

Some of the key takeaways include:

  • Best Practices in Strategic Communications Planning
  • Tips and Tricks – Project Management,Research and Consultations
  • Audience Profiling Grid; Message Architecture Worksheet
  • Building an Evaluation Framework: Performance Indicators & Measurement Tools

Want more information?
Download a sample agenda of a Results Map Communications Strategy Lab

Have questions?
Contact Ingenium Communications at

Cancellation policy
If you register and are unable to attend, we require you to cancel your reservation a minimum of 2 business days prior to the event.

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