Maple Leaf Demonstrates the Importance of Values During A Crisis
For Maple Leaf Foods, 2008 was a year to recall. Maple Leaf products were linked to 22 deaths related to a listeriosis outbreak and the company needed more than a crisis plan during this major event.
Linda Smith, a communications consultant to the company, will speak to the values that drove the company’s actions and related communications efforts.
Please join IABC as we welcome Linda Smith, the communications consultant to Maple Leaf Foods as she speaks to the values that drove the company’s actions and shares the communications strategies demanded of them during that most trying time.
Tuesday, November 24, 2009
Empire Grill, 47 Clarence Street
5:30 – 7:30 pm Hors-d’oeuvres, Cash Bar and Presentation
Early Bird Registration (no later than midnight on Friday November 20, 2009):
$40 – members ?$25 – students ?$50 – non-members
Late and On-site Registration (after midnight on Friday November 20, 2009):
$50 – members ?$35 – students ?$60 – non-members
If you register for the event and are unable to attend, we require you to cancel your reservations a minimum of 48 hours in advance of the event to obtain a refund. Late cancellations will not be accepted
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Linda Smith is a seasoned communications professional with almost 30 years of journalism and PR agency experience. She started her career at Canadian Press/Broadcast News before joining Hill and Knowlton as the 5th Canadian employee. Eleven years later she was recruited to found Fleishman-Hillard in Canada and opened the Toronto office. Ms. Smith ran that agency for 15 years overseeing the growth of the Canadian company to 150 consultants with various brands and offices across Canada. As a communications consultant Maple Leaf Foods for 12 years, she was a team member who assisted in managing the Maple Leaf listeriosis crisis. She is also a spokesperson for the company.