March 30: Turning Branding Inside Out

The New IABC: Branding from the Inside Out

When rebranding, many organizations focus on logos, taglines and visual identity, but powerful brands are built from the inside out. The brand is about who we are and how we deliver.

Join us on March 30, 2015 at 8:00 am at 150 Elgin Street to hear from the Chair of the IABC Brand Taskforce and Chair of IABC Gold Quill 2015 Priya Bates, ABC, MC and experience IABC’s brand journey. Gain insight into research findings that have helped define the organization’s brand promise, shared values and value proposition. See the new visual identity, understand the story behind the brand look and feel, and learn from branding best practices.

Priya Bates, ABC, MC President, Inner Strength Communication Inc. Priya Bates is an award-winning professional communicator with a passion for driving strong internal communications that lead to better business outcomes. As President and owner of Inner Strength Communication, Priya builds strategic internal communication and transformational change plans that help connect the dots between business strategy and employee action. Priya is accredited by the International Association of Business Communicators (IABC) and was recognized in 2010 as a Master Communicator, a lifetime achievement awarded by IABC Canada.

Location: Canada Council for the Arts, 150 Elgin Street, Ottawa ON

 Registration fee includes a light breakfast. 

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