April 28 – Measuring Your Organization’s Digital Success

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IABC Ottawa invites you to join the communications and marketing community of Ottawa for the most anticipated event of the season! A panel of experts will discuss different aspects of measuring your organization’s digital and social media investments – tools, techniques, and best practices.

Early bird pricing ends on Thursday, April 14th. Grab your ticket today as our events sell out fast!

Meet our panelists:

DSC_5002 crop 8x10Joseph Thornley, co-founder and CEO of Thornley Fallis Communications


Joseph Thornley is the CEO of Thornley Fallis and 76design, a company he established in 1995 to provide strategic communications and public relations advice and counsel to senior executives in large public and private sector organizations. He has more than 25 years of experience providing clients with communications strategies and programs. Joe is a regular speaker, moderator and participant at conferences on public relations, communications and social media. He regularly conducts social media workshops for a variety of organizations. He is the past-chair of the Canadian Council of Public Relations Firms.


MarkInAction-Twitter-photobyDavidKawaiMark Blevis, Author, speaker, and digital public affairs strategist with Full Duplex


Mark Blevis specializes in reputation and issues management, online advocacy and litigation support. He is a regular analyst of the role of digital in public affairs and politics for Canadian media organizations including CTV, CBC, the Globe and Mail, Canadian Press and PostMedia. Mark conducts and oversees research into the role of the participatory web in public affairs, politics, digital influence and the impact of technology on society. His on-going research and analysis of online advocacy and activism provides an understanding of the life cycle of movements and online communication campaigns. He is the author of TOUCH: Five Factors to Growing and Leading a Human Organization.


Jim-DonnellyJim Donnelly, Director of Content, MediaMiser


Jim Donnelly heads MediaMiser’s Media Research Group (MRG), which oversees organizations’ content, client-driven analysis reporting, and media outreach efforts. He was previously editor of the Ottawa Business Journal and related publications such as Ottawa Technology Magazine and Meeting in the Capital. After emerging from Carleton University’s Master of Journalism program in the early 2000s, Jim went on to such publications such as Ottawa Magazine, the Toronto Sun and Frank Magazine. He has traveled extensively and lived for extended periods in the U.K., Ireland and India.


AndrewMilneAndrew Milne, CEO, bv02


As seasoned speaker, digital marketing leader, and entrepreneur, Andrew has a knack for marrying creative thinking with leading edge technologies to effectively solve business problems. He is known for consistently pushing the boundaries of digital technology by engaging with users to build personalized interactive experiences. In addition to leading his Digital Creative Agency, bv02, he is also actively involved in community organizations as an advisor and active board member.



Jenneke Le Moullec, MBA, President, MRIA Ottawa Chapter, NHQ – Immigration, Immigration, Refugees and Citizenship Canada

Jenneke Le Moullec is the President of the Market Research and Intelligence Association Ottawa Chapter.  Jenneke has extensive experience designing and conducting qualitative and quantitative research studies for public, private, and non-profit contexts.  In addition to her expertise in research, Jenneke is passionate about marketing and consumer behaviour.  Holding an MBA from the Asper School of Business with a specialization in marketing, Jenneke has led numerous marketing and branding projects in the area of brand systems theory including luxury branding, the arts, travel, and today’s millennial.


Date: Thursday, April 28

Location: Lowertown Brewery, 73 York St (Byward Market)


5:00-6:00 – Registration/Networking

6:00-7:00 – Panel Discussion

7:00-7:30 – Questions

7:30-8:00 – Prizes/ Networking

*The price of your ticket includes appetizers.

If you have any questions, please contact profdev@ottawa.iabc.com. If you’d like to become a member, please visit our website or contact membership@ottawa.iabc.com.

P.S. Save the date for our last event of the season – Season Closer & AGM on June 22! More details to come! 


This event is supported by Ottawa Venues: