October 27: Fireside Chat with Mayor Jim Watson and Guy Laflamme on Ottawa 2017

In 2017, Canada celebrates 150 years as a nation–and Canadians will gather in their Capital to join local residents in a year of celebration. Created by Ottawa Tourism and supported by a growing community of partners, Ottawa 2017 is tasked with creating 12 full months of big, bold, immersive and moving experiences that will complement national celebrations and annual events and festivals.

Join IABC Ottawa and our honorable guests Mayor Jim Watson and the Executive Director of the Ottawa 2017 Bureau Guy Laflamme for a fireside chat on Canada’s big year!

Through an open discussion with our speakers, find out about:

  • The vision for Ottawa 2017
  • Main strategies and tactics used to promote Ottawa 2017 locally and abroad
  • Specific communication campaigns that have inspired the public and encouraged the sponsors
  • Ethical and other considerations when promoting Ottawa 2017
  • & more!

Sherrilynne Starkie, President, IABC Ottawa & Executive Vice President, Thorney Fallis Communications will moderate the discussion and facilitate the Q&A period with the audience.

Early Bird ticket sales end October 20th!

Where: Lowertown Brewery, 73 York Street, Ottawa, ON K1N
When: Tuesday, October 27, 5:00pm – 7:30pm
Ticket price includes hors d’oeuvres!

We thank our Partner Ottawa Venues for supporting this event.


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