The evolution of technology has transformed how companies optimize campaigns including how to invest their money as effectively as possible. Today, there are many touch points such as search, display, social media, email and mobile, to name a few, so how do we effectively manage all of these?
Join us on February 27 for a one-of-a-kind presentation by Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association, about how the basic principles of Marketing have remained the same for centuries but now, the control over media has shifted to the consumer. Jim will review how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate communications lexicon. Jim will also discuss measuring the value of the Internet as a medium for creating and strengthening customer relationships.
About the speaker:
Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships.
Named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom’s premier interactive marketing magazine at the time, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association.
When: Thursday, February 27, 2014
Time: 7:30 a.m. to 9:00 a.m.
Where: Metropolitan Brasserie (700 Sussex Drive)
*Includes breakfast buffet. Early bird prices end February 23. Add $10 after deadline and onsite.
- Early Bird Member – $30.00
- Early Bird Non-Member – $50.00
- Early Bird Student Member – $15.00
- Early Bird Student Non-Member – $25.00
IABC Ottawa partners with various industry associations and events for preferred member pricing. If you belong to any of the following groups, please email firstname.lastname@example.org for your discount code.
This event is sponsored by:
IABC Ottawa would like to thank its generous Season Sponsors: