Professional development: Measuring Online Marketing: Best practices for using web analytics to measure all your online activities

Presented by Alex Langshur, President and Founder at PublicInsite , Boston, MA.

Have you managed or been asked to evaluate the impact from a media or promotional campaign? Do you want to be able to demonstrate effectiveness and measure the value of your online investments ? Are you looking for better metrics than simply reporting visits or page views? Would you like to know how different target audiences respond? Not sure how to measure and report on the campaign outcomes?

If any of these questions resonate with you, then join us as we present a best practices session on how to use web analytics to measure all your online activities (social, mobile, web, email, video, etc.). More than ever, communication professionals need to be able to demonstrate impact and value for money given ever tightening budgets and increased focus on outcomes. The good news is that the tools and approaches to help you do so keep getting better all the time.

In this session we’ll focus on the simple, practical tips that you can use right away, such as:

– Knowing enough to be dangerous: a primer on web analytics;

– How to develop an online measurement framework;

– Tips on how to evaluate performance of the marketing initiative;

– Reporting results that make senior management take notice.

PublicInsite is a web analytics and search engine optimization / marketing consulting firm, and Ottawa’s only Google Analytics Certified Partner.

Tuesday, March 1, 2011

Hard Rock Café (Upstairs Room) – 73 York Street (Byward Market)

5:30 – 7:30 pm

Early Bird Registration (no later than midnight on Sunday, February 27th, 2011):
$40 – members ?$25 – students ?$50 – non-members

Late and on-site registration, add $10.

Speaker bio: Alex Langshur
alangshurAlex Langshur is founder and CEO of PublicInsite, an Ottawa and Boston-based web analytics, optimization and marketing consulting firm. Alex established PublicInsite because he saw a tremendous need for a bridge between those who manage online data within organizations and those for whom the insights arising from the data have the most value.

He brings many years of leadership in IT and eBusiness and has led major web analytics and optimization initiatives for public sector organizations at the international, national and municipal levels, as well as major non-profit, private sector and education organizations. Through this experience, Alex has become passionate about helping his clients understand the meaning and business value within the numbers, and optimizing the connection between each client’s unique vision and marketing needs and the online behavior and desires of its most important stakeholders. In addition to his active role in all aspects of PublicInsite’s operations including research and development, product development and client-side activities, Alex is focused on maintaining a strong PublicInsite team that shares his vision for giving a human dimension to online data.

Alex is a sought after speaker and is the President of the Web Analytics Association (WAA), on the Advisory Board of the eMetrics Marketing Optimization Summit, and a Board member of LEAD Canada. He teaches highly rated courses on web analytics for GSA Web Manager University and WAA Base Camp, and has been frequently published in journals and magazines. Alex lives in Boston with his wife, two sons and golden retriever.

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