PWAC presents: Struggling and not making a dime?


Three successful Ottawa bloggers will show you how to turn a phrase and a profit through monetization. The Professional Writers Association of Canada (PWAC), Ottawa Chapter, is holding a seminar on March 26th featuring a panel of Ottawa bloggers – Andrea Tomkins, Annie Urban and Shannon McKarney – who will discuss the ins and outs of profitable blogging.

Presented by the Ottawa Chapter of the Professional Writers Association of Canada (PWAC)


Andrea Tomkins

a peek inside the fishbowl

Shannon McKarney


Annie Urban

PhD in Parenting

Saturday, March 26, 2011 1-3pm

Ottawa Public Library Main Branch Auditorium
120 Metcalfe

Cost: $25 general public or $20 for students/members of writers’ organizations

**IABC Members get the discounted rate

Early-bird discount:  Register online and save an extra $5.

Send your name and contact information to by March 23rd.  Discount will be applied at the door.


Speakers Bios

Andrea Tomkins is a freelance writer and photographer who has been blogging since 1999.  She is passionate about social media, the arts, healthy living, family travel, good food and sharing the best of Ottawa for parents and kids.  Her blog – a peek inside the fishbowl – is her whiteboard, water cooler, and journal … all rolled into one.  Andrea has been selling ads on her blog since 2008.

Annie Urban has been blogging at PhD in Parenting since 2008.  She is a web analytics geek and has moved through several approaches to ethical monetization on her blog.  If you want to know how to find and pitch advertisers that are a good fit with your audience and morals – and when to walk away from an offer – just ask Annie.

Shannon McKarney is a transplanted Nova Scotian now living in Ottawa.  She created the environmental shopping blog ecochik for consumers who are tired of seeing the label “environmentally friendly” really mean “expensive, inconvenient and ugly.”  Shannon’s blog aims to make green living mainstream, fun, fresh and cool.

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