February 4: Senior Communicators: The Canadian Medical Association’s Prescription for Social Media Buy-in

Join other senior communicators for an evening of conversation, casual networking and the opportunity to ask Pat Rich anything about getting organizational buy-in for social media.

Laying the foundation for your social strategy is as critical as your choice of social media platforms. Pat Rich, Managing Editor, Member Communications with the Canadian Medical Association (CMA) will offer a peek behind the curtain at how he worked with CMA staff members to conduct a comprehensive needs assessment and used best practices analysis to gain buy in from the CMA executive to adopt social media as an integrated component of the organization’s broader communication and engagement plans.

Join Pat and senior communicators like you to learn about internal guidelines for social media use and governance, assessing the focused, professional association, or using personal channels to engage an international stakeholder community.

If you have more than 15 years as a professional communicator and/or play a senior, strategic role in the profession this event is for you. Come share your experience, learn with and from others, and enjoy friendly conversation over a great dinner with the people you enjoy networking with.

About the Speaker

Pat Rich is the Managing Editor, Member Communications with the Canadian Medical Association (CMA) and has helped co-ordinate social media activities for the last eight years.  He also serves as editor of Future Practice, the CMA’s magazine helping inform and educate physicians about information technology. A medical writer and editor for more than 25 years, Pat also provides web updates and tweets from many major medical and health IT related conferences for the CMA. Before joining the CMA in 2001, Pat was editor of The Medical Post, the largest Canadian publication for physicians.

When:    Wednesday, February 4, 2015
Where:   Roger’s Italian Bistro, 500 Terminal Ave, Unit 2, Ottawa (in the Ottawa Trainyards)
What: Cocktails 6:15 pm
Dinner 6:45 pm
Discussion (over dessert) 7:15
Price:     $65, includes cocktail, table d’hôte dinner, discussion

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