Search is an incredibly dynamic industry that changes rapidly, sometimes it seems almost by the hour.
From new search algorithms and other updates introduced with maddening regularity by Google to – you name it – continuous change is the one thing that never varies in the world of online search.
Helen’s presentation will cover:
- What is Search Engine Optimization, really?
- Why is Canadian Search (SEO) different?
- How Search Works
- Demystifying the Search Results
- Ranking, Clicks & Conversions
About the presenter:
Helen Faber is an experienced Search Strategist, and founder of WebFuel, a Search Results Agency based in Ottawa. She was an early adopter of the web (even before Google came on the scene), and has more than ten years experience in her field. Helen works primarily with Canadian Brands and those that are targeting Canada. She is often called upon to provide “expert opinions” in the field of Canadian Search. She sits on the Algonquin Advertising & Marketing Communication Advisory Board and is the driver behind the Ottawa Search & Digital Marketing Meetup. Helen is Google AdWords Certified and Google Analytics Qualified. WebFuel is a Trusted Google Partner.
When: Wednesday, March 26, 2014, 5:30 p.m. – 8:00 p.m.
Where: Black Tomato (11 George Street)
Early Bird Registration (ends at midnight on Sunday, March 23, 2014):
$30 – members | $15 – student members | $50 – non-members | $25 – student non-members
*Late and on-site registration, add $10.
IABC Ottawa partners with various industry associations and events for preferred member pricing. If you belong to any of the following groups, please email firstname.lastname@example.org for your discount code.
This event is sponsored by:
IABC Ottawa would like to thank its generous Season Sponsors: