Social Media as a Marketing Tool – A ‘SENS-ational’ Idea!

Join Isabelle Perrault-Lachapelle, Director of Marketing for the Ottawa Senators, for a highly personalized, interactive session on social media. Using the Ottawa Senators as a case study, Ms Perrault-Lachapelle will explore the common pitfalls, challenges and unexpected benefits of integrating social media tools into your marketing mix.

When decisions have to be made about precious resources, social media can be a cost-effective way to communicate and market to certain segments of your audience – and get instant feedback. The Ottawa Senator’s philosophy: Instead of telling fans about the product, use social media to engage fans and have them talk to each other. Thus, the feedback is dynamic and direct – a virtual forum offering everyone a chance to be heard.

Isabelle has an in-depth knowledge of digital marketing, having worked in this area for over 10 years. She leads the Ottawa Senators’ digital strategies, including e-mail marketing, social media, database management, mobile marketing and oversees the development of all Websites for Senators Sports and Entertainment.

Take advantage of this unique opportunity and register today!

Wednesday, March 17, 2010

Empire Grill, 47 Clarence Street, Ottawa
8:00 – 9:30 am Professional Development and Networking
(served sit down breakfast)

Early Bird Registration* (no later than midnight on Sunday, March 14, 2010):
$40 – members │$25 – students │$50 – non-members

*Add $10 for late and onsite registration.

Click here to register.
To make this a truly interactive session – where participants shape the discussion – please answer a few questions on the registration form.

Be heard. Join the conversation on LinkedIn.
Enjoy all the benefits of membership, join IABC Ottawa.

Cancellation policy
If you register for the event and are unable to attend, we require you to cancel your reservations a minimum of 48 hours in advance of the event to obtain a refund. Late cancellations will not be accepted.


  1. Asha says:

    I had a great time this morning! Thanks IABC and thanks Isabelle! You are a dynamic speaker and I learned so much. I hope i get the chance to see you talk again soon. IABC, can you please post a copy of her presentation?

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