Professional Development: Social Media for Government Communications

The Web is changing everything.  People of all ages and all walks of life now connect with friends, family, colleagues, entertainment, news, shop online and look for information and assistance anytime and anywhere. The mobile phone is becoming the computer of choice.  So a communications plan that doesn’t truly engage, may not be very effective in reaching its intended audiences. This session will provide practical examples and guidance on how to plan for and use social media appropriately and effectively in government communications.

JeffbraybrookJeff Braybrook

Former Deputy Chief Technology Officer for the Government of Canada

Jeff Braybrook is a management consultant and former Deputy Chief Technology Officer for the Government of Canada, where, over the course of four years, he helped to set overall policy direction for the effective management of IT, the Common Look and Feel standards for federal Websites and policy guidance on the use of Web 2.0 and social media by the Government of Canada.

Prior to joining Treasury Board Secretariat Mr. Braybrook spent thirty years in information and technology sales, management and consulting roles with the private sector.

Mr. Braybrook holds a Bachelor of Mathematics degree from the University of Waterloo.

Wednesday, February 16th, 2011

Lord Elgin Hotel

Grill 41 Restaurant

100 Elgin Street, Ottawa

7:30 am – 9:30 am

$40.00 – members and RGD members?$50.00 – non-members | $25.00 – students

Please note: Refunds will only be available up to 48 hours prior to the start of the event.

Be heard.  Join IABC Ottawa on Facebook, Twitter and LinkedIn.

Enjoy all the benefits of membership, check out our website and join today.

Can’t register: contact Catherine Bisson, VP, Events


  1. Barry K. Pugh says:

    A group of professionals would liek to attend the Feb. 16 conference at the Lord Elgin Hotel.

    Are there group rates and what numbers of participants are required?

    Barry K. Pugh, tel. 613 941-8650
    senior public affairs advisor

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