WORKSHOP: Evaluation Boot Camp with Caroline Kealey

This highly practical hands-on workshop introduces simple, yet powerful evaluation tools and techniques designed to be easily applied immediately after the session.

The workshop is built around innovative worksheets, templates and tools based on the Results Map™, a powerful methodology for strategic communications planning and evaluation developed by Ingenium Communications .

The focus of the session is to provide participants with an opportunity to design their own Communications Performance Indicator Matrix™ based on the Results Map™ tools, templates and case studies. The outcome is to gain new insights and practical guidance on defining and measuring the unique value communicators bring to their organizations through internal, stakeholder or external communications.

Key learnings include:

* The difference between performance indicators and measurement tools, and why it’s critical to treat them separately
* The fundamental link between being strategic and evaluation planning
* How to identify, isolate and track meaningful performance indicators
* Practical tools and techniques to evaluate and measure the “invisible” value of communications

As part of the workshop, participants will receive:

* Objective Clarifier Worksheet
* Evaluation Framework
* Communications Performance Indicator Matrix
* Dashboard Developer Tool
* Top 10 Cost Effective Communications Measurement Tools

When: March 22, 1011

8:30 p.m. to 4 p.m.

Lago Bar and Grill
1001 Queen Elizabeth Driveway
Dow’s Lake Pavillion
Ottawa, Ontario K1S 5K7

Register Now:

If you have questions or difficulty registering, please contact Catherine Bisson, VP, Events at

Speaker Bio

carolinekealeyCaroline Kealey photoCaroline Kealey, B.A Honours, M.A.
CEO – Ingenium Communications

Designated as an IABC All Star and internationally recommended speaker, Caroline is an expert communications strategist, speaker, trainer, facilitator and author with over 20 years of experience in her field.

An authority in communications strategy design, Caroline has developed over 300 strategies for a range of clients in the public, association/not-for-profit and private sectors. She brings a unique blend of communications, marketing, evaluation and facilitation expertise to all client projects.

Caroline is the developer of the Results Map™, an innovative methodology and online tool to engineer communications strategies to deliver measurable results.

Her experience and insights into professional communications has led to an extensive practice in the area of training and workshop facilitation, including major joint Canada-U.S. sessions. Caroline has served as a core trainer and curriculum designer for the Canada School of Public Service and also delivers customized workshops, presentations and retreats across Canada. She has taught at the University of Ottawa, the Canadian Institute, the Canadian Public Relations Society and the National Communicators Conference.

Author of IABC’s Web Strategy Template, she has also published nationally and internationally on topics such as measurement, social media and results-based strategic communications planning.

Prior to opening her consultancy in 2001, Caroline served in a variety of senior communications roles at Nortel Networks, Ottawa Economic Development, the Canadian Medical Association as well as several federal government departments.

Caroline is a winner of a Top 40 Under 40 Award as well as several provincial and national awards for communications and marketing strategies including a first place Hygeia Award for Excellence in Health Communications and a 2010 IABC Excel Award for Crisis Communications.Caroline was honoured to be a finalist in the Sara Kirke Award for Women Entrepreneurship and is Vice-President, Marketing of the Canadian Advanced Technology Association’s Women in Technology Board.

In addition to her extensive specialized training in organizational development, coaching, evaluation and Web communications, Caroline holds a B.A. with Highest Honours in Communications and an M.A. in Canadian Politics and Political Philosophy.

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