Zone5ine event: The Relevance of PR in the Age of Social Media



Francis Moran, Managing Partner, inmedia Public Relations Inc.
Kathryn Schwab, Director, Social Media and Communications, Cyan Solutions Ltd

Keynote Summary

The media universe, traditionally the central focus of attention for PR practitioners, continues to fracture. The only thing shrinking faster than the editorial hole into which practitioners seek to pitch their stories is the cadre of newsroom resources available to be pitched. Yet the effort required to develop a coherent strategy and to craft a good story with all the supporting pieces necessary to be successful is as arduous as ever.

Meanwhile, cheap and easy alternatives, like blogs and social media, are being touted at every corner as being the democratic marketplace of consumer empowerment that will finally tip the broadcast pushiness of conventional PR into its grave. The number and variety of available channels may well be in flux, but this has always been the case. Join two seasoned practitioners of the PR arts, both with enough miles on their chassis to have seen more than one brave new medium come and go, as they explore how a strategy-driven, content rich approach to PR will still get the job done across whatever channels it makes sense for you and your organization.

Speaker’s Bios

Francis Moran
With 30 years now, Francis has navigated the fault lines between journalism and public relations, between technology companies and their markets. Having worked as a consultant, reporter and editor, Francis is an insightful marketing and public relations strategist, an expert writer and a seasoned veteran of the specific challenges of helping B2B technology companies engage with their marketplace and those who influence it.

Today, he specializes in working with new and established technology ventures that want to accelerate revenues, improve their market presence, establish thought leadership and succeed in a fast-moving and competitive environment and he does so in a global context.

Francis is founder and managing partner of inmedia Public Relations, a 12-year old agency exclusively focused on media and analyst relations for B2B technology companies. He is about to launch a new marketing strategy practice to help B2B ventures bring their technology to market.

Kathryn Schwab
As Director of Social Media and Communications for Cyan Solutions, Kathryn Schwab is a communications professional with more than 20 years of experience spanning media (film, television and radio), marketing communications management, media relations and social media. Kathryn has created and implemented fresh approaches that help businesses strengthen relationships with key audiences. From 2003 to 2010, she owned and operated PRceptive Communications Inc., a communications and social media consulting firm. Prior to that, Kathryn worked in public relations and marketing communications roles in various technology companies around the National Capital Area.

Kathryn holds a B.A. Honours, Psychology, from Carleton University, and a diploma in Film and Broadcasting from the Southern Alberta Institute of Technology. Kathryn also sits on the Board of Directors for Crime Stoppers, National Capital Area.

Thursday January 20, 2011

11:45 a.m. – 12:30 p.m. Registration/Lunch
12:30 p.m. – 1:30 p.m. Presentation

Brookstreet Hotel
525 Legget Drive
2nd Level
Complimentary underground parking (3 hour limit)

Early Registration (to be received no later than 5:00 p.m. on Wednesday, January 19, 2011)
$40.00 – OCRI members (plus 13% HST)
$60.00 – Non-members (plus 13% HST)
$15.00 – Students (plus 13% HST)

On-Site Registration
$50.00 – OCRI Members (plus 13% HST)
$70.00 – Non-members (plus 13% HST)
$25.00 – Students (plus 13% HST)

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Cancellation Policy:
Only cancellations received in writing by fax/email two working days prior to the event date will be refunded, less 10%. Substitutions are permitted and notification prior to the event date is appreciated.

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