The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government. We are currently looking for:
Position: Director, Communications
Department: Policy & Public Affairs
Languages: Bilingual, English & French is required
The Strategic Plan calls upon FCM to work collaboratively to: a) expand national understanding and support of the role local governments play in meeting national objectives; b) shape the national agenda by influencing decision-makers and opinion-leaders to ensure that the interests of municipalities are met or exceeded; c) build capacity and knowledge, thereby encouraging initiative and innovation, which in turn helps local governments rise to the challenges they face; and d) share its knowledge and experience on the world’s stage, so that others may improve the quality of life in their communities.
The Policy and Public Affairs department integrates three functions that are central to the fulfillment of FCM’s mandate: Outreach & Engagement, Policy & Research and Communications & Events. The team operates in real-time, responding to fast moving political events and policy opportunities. Our influence and relevancy is built on the quality and depth of our work, but also how deeply it is informed by our members who represent over 90% of the Canadian population. The department provides policy, advocacy and communications support to FCM’s National Board of Directors, Standing Committees and Forums, including the Big City Mayors’ Caucus, and develops national advocacy and engagement strategies with internal and external partners including FCM member municipalities.
Reporting to the Executive Director, Policy & Public Affairs, this role leads the development and implementation of a cohesive communications strategy designed to strengthen FCM’s visibility, amplifying the voice of local government as thought leaders in the Canadian political landscape and critical partners in achieving national objectives.
The Director will play a critical role in weaving together organization-wide communications and brand strategies that leverage and support all facets of FCM’s advocacy, policy, member engagement, and program work. The incumbent will lead a broad team of communications professionals in the strategic development and dissemination content across all platforms (digital, print, web) targeting multiple audiences while maintaining a consistent brand and voice. This role will also play a pivotal role in shaping a digital strategy for the organization, advancing its capacity to leverage digital platforms to support FCM priorities. The incumbent will also oversee FCM events, including the Annual Conference, employing them as key communications and engagement tools.
FCM aspires to be an organization that is deeply respectful, collaborative, empowering and transparent in our work. As the national association for municipal government, we have a commitment and passion for strengthening Canada by achieving results for our cities and communities. As a senior leader in the organization, the Director is expected to lead in a manner that embraces these values, the organizational culture and the passion for our mission.
- Leads and oversees the development, implementation and evaluation of integrated, organization-wide communications and brand strategies in close collaboration with the Executive Director, Policy & Public Affairs, and ensures coherence of communications across FCM functions;
- Leads a Communications unit that is open, collaborative and fosters staff growth and development; promoting a culture of innovation and forward thinking;
- Oversees and supports development of FCM/s strategic message and editorial/content calendar in support of communications objectives, and supporting policy, advocacy, member engagement and program goals;
- Oversees and supports development of a digital strategy for FCM, enhancing its capacity to leverage digital platforms to support FCM priorities;
- Provides direction and expertise to support all FCM communications activities and platforms, leading the communications management team responsible for oversight, content development and implementation;
- Oversees FCM’s events strategy and implementation of FCM events;
- Provides direction in support of effective communication, marketing and outreach for all FCM programs, working closely with the Program Communications team;
- Leads communications and marketing strategy to support member outreach strategies for member retention and recruitment;
- Oversees the FCM media strategy, activities & events;
- Drives creative strategy, overseeing creative design/look & feel of all communications activities, including events, as part of a comprehensive brand strategy;
- Establishes and implements systems to monitor and measure impact and value, produce reports on use to inform future strategies, adapting where and when necessary;
- Oversees development and implementation of effective internal communications strategies ensuring FCM staff are informed of key developments and activities, fostering deeper employee engagement;
- Builds and fosters an effective communications network within FCM membership, including the Board of Directors, Provincial/Territorial associations and the Big City Mayors Caucus, leveraging member communications tools to further reach and enhance FCM visibility;
- Carries overall responsibility for the Communications and Events budget;
- As part of the management team, supports the Executive Director, Policy & Public Affairs in corporate, strategic and departmental planning processes;
- Leads a team of over 30 employees, including staff development and ensures resources, processes and tools to support effective and accountable teams.
Knowledge and Experience:
- University degree (Master’s degree is an asset) in communications, journalism, political science or related field;
- Senior-level communications related experience, with at least five years at a senior management level;
- Experience designing communications strategies that encompass a wide range of organizational functions, optimizing all platforms with a demonstrated understanding of audience segmentation;
- Experience in designing and implementing a brand strategy that enables a cohesive approach, while showcasing the unique value of various functions; demonstrated success at employing cohesive communications and brand strategies, rather than a one size fits all approach, will be considered a significant asset;
- Demonstrate strategic capacity to oversee an editorial calendar in support of communications objectives and aligned with organizational goals;
- Experience in designing and leading communications strategies to support advocacy objectives and foster robust member engagement;
- Experience in developing and implementing a digital communications strategy for purposes of engaging members, the media, the public and government;
- Demonstrated success overseeing a comprehensive organizational website will be considered a significant asset;
- Experience leading and overseeing large-scale, high-impact events, with demonstrated success at aligning strong event branding with communications objectives; experience leading politically sensitive events will be considered an asset;
- Experience dealing directly with national, regional or local media and in designing media relations strategies;
- Political sensitivity to the municipal world, the relevant institutions of the federal government and provincial governments, as well as regional issues;
- Experience as a member of the senior management team with ability to align department objectives with organizational strategies;
- Demonstrated strength in successfully leading, coaching and developing a team of highly-skilled professionals supporting diverse internal and external clients; ability to demonstrate success at fostering a culture of innovation within a team will be considered a significant asset;
- Exceptional verbal and written communication, interpersonal, negotiation, presentation and influencing skills to deal effectively with internal and external stakeholders and deliver difficult and sensitive messages;
- Strong business acumen, problem solving and effective management skills including budgetary processes, resource allocation, program evaluation, program management, change management and strategic planning;
- Domestic travel is required up to 5 times per year.
- The ability to work fluently in French and in English (both written and spoken) is required.
The benefits to joining the FCM team include summer hours (Fridays off between July 1st and Labour Day); office facilities located in the ByWard Market, FCM’s commitment to employee development and a competitive range of employee benefits and services.
For additional information on this posting, or for further information on FCM, access our website at www.fcm.ca.
Visit the careers section of our website to apply. Deadline for applications is April 15, 2018.
We thank all candidates for their interest; however we will only contact those selected for an interview. All the applications will be kept on file for six months following the hiring.