On Thursday, April 28th, IABC Ottawa hosted a panel of experts at Lowertown Brewery on the importance of measuring an organization’s digital success.
Moderated by Jenneke Le Moullec, the President of the Market Research and Intelligence Association Ottawa Chapter, the event featured four panelists. Each panelist shared an insightful presentation that outlined tools, techniques, and best practices for digital analytics. The presentations were followed up by panelist-style question period.
Joseph Thornley, co-founder, and CEO of Thornley Fallis Communications encouraged audience members to not be intimidated by data but to embrace it and play around with its possibilities.
Mark Blevis, author, speaker, and digital public affairs strategist at full Duplex described how to use analytics to define an audience.
Andrew Milne, CEO of bv02 shared with the audience examples of how digital fingerprints are used in live-marketing.
And Jim Donnelly, director of content at MediaMiser, wrapped up by describing the importance of benchmarks in data analysis.
“Superb lineup of speakers. Each one of them was interesting and had something of real value to share with people who are interested in measuring digital success,” said an IABC Ottawa event guest.
IABC Ottawa thanks attendees and members of the community who engaged and followed along online through #IABCOttPD. We hope you left feeling empowered with digital data and filled with inspiration on what you can achieve in your organization with measurement tools.
Written by Reagan Bradley, volunteer with IABC Ottawa