Professional Development Workshop: Telling Your Story in 2013

On February 20th, join us for a full-day workshop that will take your media relations, social media and all around public relation skills to a new level for 2013 and beyond.

Perfect for mid- and senior-level communicators, this full-day workshop will share new and innovative ideas and concepts for media relations and communications professionals in online and social media. The afternoon focuses on a media training session that will brush up your skills as a media spokesperson or the person in your organization who trains and works with spokespeople. Don’t miss out on this valuable professional development workshop!

Key Learning outcomes of this session will include:

  • New opportunities for media outreach using online channels
  • How to increase the efficacy of your digital outreach
  • The latest social media analytic tools
  • Latest best practices for working with media in the new 24-hour news cycle
  • How to incorporate broadcast production techniques to tell compelling stories
  • Innovative survey findings on the Canadian media landscape that will shape your media relations efforts in 2013
  • How to effectively manage your content strategy and focus on telling a great story

When: Wednesday, February 20, 2013, 9 a.m. to 3:30 p.m.

Where: Courtyard Restaurant, 21 George Street


Registration Opens: 8:30 a.m.

Morning Session: 9 -11:15 a.m.

Lunch Buffet Opens: 11:15 a.m.

Lunch Keynote Presentation: 11:45 a.m.-1 p.m.

Afternoon Session: 1:15-3:30 p.m.

Register Now!

Morning Session

After a light breakfast the day kicks off at 9 a.m. with Joe Boughner’s session “Making it all make sense – Understanding and measuring multi-channel outreach.” This workshop will provide an overview of web engagement management and discuss how the principles can be applied to organizations trying to get a better handle on the effectiveness of their digital outreach efforts. Drawing on real-world case studies, this session will help participants better understand how to truly integrate the full spectrum of digital marketing efforts – including apples-to-apples metrics and analytics.

About Joe Boughner

joeJoe Boughner has more than a decade of experience in a variety of strategic communications and marketing roles. While a senior member of non-linear creations’ strategic services team, Joe was responsible for helping clients understand the wide array of digital outreach tools, tactics and channels available and integrate the best fits into their overall digital strategies. Now as Director of Marketing, he’s doing the same for NLC.

Lunch Keynote Session

While attendees enjoy a delicious buffet lunch, Susan Murphy will continue the discussion of the online world, focusing on the techniques that will get your story in front of reporters and journalists. Throughout her session, “Produce. Using Tried and True Techniques of Production Professionals to Get Your Story Noticed,” Susan will explore some of the techniques professional producers use to craft stories that inspire, engage and amaze. She’ll present some ways to craft and promote your stories in a more compelling and attention-grabbing way, and help you to discover some of the secrets of effectively managing your content strategy so you can focus on telling a great story.

About Susan Murphy

SusanMurphySusan Murphy has been working in media and communications for 25 years. Currently, she’s a partner at Jester Creative Inc., where she helps people discover and tell their stories through a variety of media, and is also a part time professor at Algonquin College in the Interactive Multimedia Developer program.

Susan’s experience in social media is extensive. She has been blogging since 2006 at, and has participated in social media actively since 2007. Susan also co-hosts I Can Haz Podcast, a weekly social media marketing show, and is a Director and Head of Social Media for Cracking Up the Capital, Ottawa’s first comedy festival.

Afternoon Session

Finally, to close out this full-day workshop, Yaroslav Baran of the Earnscliffe Strategy Group will survey the ins and outs of media relations. This session will walk participants through a survey of Canada’s media landscape and media psychology, techniques for effective message development and discipline, and the importance of non-verbal communication. Drawing on the insight gained from this survey, participants will learn fresh techniques and guidance for working with the 2013 media reporter.

About Yaroslav Baran

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