Satisfying Consumer Mega-Trends

CPRS, in partnership with IABC, presents:

Satisfying Consumer Mega-Trends

Presented by Lauren More, Vice President Communications, Ford of Canada

In this session, we’ll explore some of these consumer mega-trends from a global perspective. As business people and communications professionals, we certainly live in interesting times. We are witnesses to unprecedented shifts in the global economies – new population growth patterns are emerging, market purchasing power is changing and consumer preferences around the world are converging. Many of the decisions we make today, during this unique economic era, will shape our companies for decades to come. How do we ensure we’re delivering the products and services customers and clients really want?

Wednesday, October 13, 2010

Sheraton Hotel, O’Connor Room – 150 Albert Street

11:30 am – 1:30 pm, lunch provided

Please register by October 8th.

$50 – members ?$40 – students ?$65 – non-members

About Lauren More: Lauren More, FordLauren More is the Vice President of Communications at Ford Motor Company of Canada, Ltd., where she manages multiple media communications programs and serves as a company spokesperson on a number of topics, including: corporate news, manufacturing and assembly operations, environment and safety, human resources issues, and crisis communications. Ms. More has more than 20 years experience as a communications professional and daily newspaper reporter. Prior to joining Ford, she served as the Public Relations Manager for Canada at one of the world’s largest technology and management consulting firms and has held a variety of positions at Toronto-based public relations agencies.

As a journalist, Ms. More earned both national and regional awards for her work covering everything from educational issues and local politics, to high-tech and the automotive industry. She holds an Honours Bachelor of Journalism degree from Carleton University and earned a Master of Business Administration degree from York University’s Schulich School of Business.

Ms. More has more than 20 years experience as a communications professional and daily newspaper reporter. Prior to joining Ford, she served as the Public Relations Manager for Canada at one of the world’s largest technology and management consulting firms and has held a variety of positions at Toronto-based public relations agencies.

Enjoy all the benefits of membership, check out our website and join today.


Cancellation policy

If you register for the event and are unable to attend, we require you to cancel your reservations a minimum of 48 hours in advance of the event to obtain a refund.  Late cancellations and no-shows will be charged the full amount.

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