thevoice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

 

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Our Hosts

Sherrilynne Starkie

Sherrilynne Starkie is IABC Ottawa’s past president with an international reputation as a PR social media pioneer. She is an independent consultant and in the past, has held leadership agency roles in Canada, the UK and USA.  She’s a prolific blogger, a frequent contributor and, until now, only a sometimes podcaster. Have an idea for the… [Read more]

The Voice Episode 113: How Canada’s business development bank’s rebrand changed its culture

Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand. Annie walks us through the why, who, what and how of BDC’s… [Read more]

The Voice Episode 112: Audience engagement is a system, not a program

priya bates

“Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture. Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”

The Voice Episode 111: A fireside chat with Novelist Terry Fallis

How to juggle agency life with a successful literary career Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding careers. Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national… [Read more]

The Voice Episode 110: Live from MARCOM 2017 Annual Conference

Host Sherrilynne Starkie visited MARCOM Annual Conference 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional… [Read more]

The Voice Episode 109: From Communications Director to Executive Director – What It Takes

Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the… [Read more]