2011 was to be the year of Social Media Measurement. This was to be the year that marketing professionals stopped worrying about their daily tweet count and worked to determine where their social media efforts should be focused. Six months in Jud Rasmussen sits with Scott Lake, the Founder and CEO of SWIX, a social media analytics company, to discuss the changes he is seeing in the social media landscape.
Produced at the MediaStyle Studio at The CodeFactory. The Voice is also available on iTunes.