Episode 16: Brand – Deconstructed and Reconstructed with Jon McGinley of Radian6

Ottawa-20110601-00079Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how “social listening” can help protect a brand.

Produced at the MediaStyle Studio at The CodeFactory. The Voice is also available on iTunes.

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