Episode 30: Rethinking Sponsorships

The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre of Excellence for Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie at http://www.berniecolterman.ca. Connect with host Danny Starr on twitter @dannystarr.

Produced by MediaStyleThe Voice is also available on iTunes.

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