Going Indie: How to Pitch Prospects and Formalize Agreements (Part 3)

Donna Papacosta, Martha Muzychka

Today’s economic climate is such that many communications and marketing professionals find themselves going independent, whether by choice or force. Join host Tina Barton for this instructive mini-series, featuring interviews with “indie” consultants – from relative newcomers to seasoned pros – who offer real-life lessons and practical takeaways to broaden your knowledge, boost your confidence, and show you steps to success.


Photo (L-R): Donna Papacosta, Martha Muzychka

In this final (for now) episode in the mini-series, expert “indies” from Toronto and Newfoundland join host Tina Barton to discuss how to turn prospects into clients, formalize agreements, and establish prices and terms that satisfy both sides.

Learn tried-and-true strategies from Donna Papacosta, owner of Trafalgar Communications, and Martha Muzychka, Principal at Praxis Communications & Research, on these core components that form the backbone of business transactions:

  • how to accurately value your work and price proposals
  • key questions to ask before entering agreements
  • “must-includes” for your statements of work and contracts
  • how to prevent the “goalposts” from shifting
  • overcoming the gender barrier

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Also check out:

Episode 1: The Starting Block: How to Become an “Indie” Communications Consultant 

Episode 2:  Going Indie: How to Position Yourself and Build a Client Base

Have a resource to share? Tweet it to #indiecommspodcast

Connect with host @TinaMBarton on Twitter.

This episode was produced by Thornley Fallis.

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