The Voice ep 35: How to Get More Bang for Your Buck

Marketers and communicators everywhere have spent the last few years trying to deal with increased demand for effectiveness while managing budgets that seem to be getting smaller and smaller. On this episode of The Voice, host Danny Starr speaks to Karine Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012 about how her organization’s recent campaigns have used branding, partnerships, social media, and targeting to provide an above-average return on investment. You can learn more about Health Canada here and connect with Danny Starr on Twitter @DannyStarr.

Remember, as previously featured on The Voice’s episode 33, you can win a signed copy of Scott Stratten’s bestselling book, “UnMarketing: Stop Marketing. Start Engaging” by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is Scott’s follow-up to UnMarketing going to be called? Contest closes July 14, 2012. Winner will be chosen at random from the correct entries and notified by email.

Produced by MediaStyle. The Voice is also available on iTunes.

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