The Voice ep 46: Why Thought Leadership Matters in Marketing

Doer and WelchOffering true thought leadership value can fuel your sales pipeline. Find out how as Graham Machacek uncovers strategic and practical insight with John Doerr, co-founder and president of Wellesley Hills Group in Boston. Doerr is also co-author of Professional Services Marketing and Rainmaking Conversations. Graham also gets perspective on thought leadership from across the pond in a new segment featuring Stephen Welch, director at Hay Group and IABC chapter president in London, England.

CORE INSIGHT: Strike the right balance between ‘too aggressive’ and ‘not enough’ when marketing thought leadership to your audience.

The images posted below are referenced in this podcast. Take a look at the case study, too. Listen, look and learn. If you have questions for Graham Machacek, connect with him at Macadamian or on LinkedIn. Reach out to John Doerr on Twitter – @JohnEDoerr – and at Raintoday.com.

Produced by MediaStyle. The Voice is also available on iTunes.

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