This week on The Voice, our host Tina Barton is joined via Skype by Bruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. They discuss branding and integrating national federations, based on the Big Brothers Big Sisters experience.
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Associations are a big part of the Canadian fabric. In 2013, the Ottawa Business Journal reported that there were about 70 000 associations registered in Canada, with many headquartered in Ottawa to be close to the federal government. Bruce shares his insights on how Big Brothers Big Sisters of Canada work to preserve unity within the association.
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