The Voice Episode 80: The Relevance of Display Ads with Gordon Smith

Gordon Smith

This week on The Voice, our host Graham Machacek sits down with Gordon Smith, partner at Sway Digital. They discuss when and if marketers should use display advertising.

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In a press release, Gartner analysts predicted that mobile ad spending will reach $18 billion in 2014. This money is coming out of traditional budgets set aside for print and radio advertisements. In the podcast, Gordon shares his insights on the future of traditional advertising and whether it could be better than digital options.

For the “cheeky” park of the podcast, check out this video of the Pompeii Penis.

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Connect with guest Gordon Smith and host Graham Machacek on LinkedIn.

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The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.

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