The Voice Episode 83: Omnichannel Reality Check – Panacea or Pain?

Is anyone really winning the race to provide customers with a personalized path to purchase across brand touch points? Or is omnichannel retailing an insurmountable world of hurt? Top executives from BevMo!, Macy’s, Oracle, Staples and Shop.org shared their perspectives with The Voice’s Graham Machacek at National Retail Federation’s Big Show 2015 in NYC. Marketers won’t want to miss this candid reality check. Listen now!

Can’t listen now? Download the transcript.

Multimedia

Nespresso Boutique Fact Sheet

Nespresso CRC Fact Sheet

Further Reading

The Keys To Unlocking The Retail Omni-Channel Advantage

The Omni-Channel Experience: Marketing Meets Ubiquity

Customers’ expectations for omnichannel rising: IBM

How to Be an Effective Omnichannel Retailer

Why an omnichannel strategy matters

How should retailers prioritize omnichannel initiatives?

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Connect with host Graham Machacek.

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