As communicators, inevitably at some point in our careers, we’re asked to plan a commemoration. Guy Laflamme, Head of “Ottawa 2017” Celebrations, shares with host Tina Barton key steps for planning a national-scale, multi-partner celebration, including tips for onboarding partners, ensuring community ownership, and leveraging the latest digital tools for user-generated, real-time content integration. He also reveals a sneak peek of what Ottawa – and Canada – can expect for Canada’s year-long birthday party, as we celebrate 150 years.
Expect business strategy, marketing tactics, and practical takeaways you can apply to your own events. Listen now!
Interested in learning more? Attend MARCOM.
Short on time? Jump to:
Start – Setting the scene; a preview of what to expect from Canada 150 and Ottawa 2017.
7:00 – What do Canadians want? What are Ottawa’s goals? Value of an environmental scan…
10:45 – Commemorations can have unexpected possibilities… and the importance of both looking back and looking forward.
13:01 – The building blocks of strategic planning; unique competitive advantages.
16:50 – Onboarding partners. Community ownership. Parameters.
24:22 – How do we make Canada 150 a year to remember?
25:38 – Progressive digital technology. (But real-world marketing has a big place too).
32:11 – Forecasting the future. Getting involved.
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This episode was produced by Thornley Fallis.
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