On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter… [Read more]
IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere
IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.
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The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future
With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal. United Way Ottawa knew they had to try something different, an approach that would meet people where they were – on mobile devices, on the move, or looking for fun – with an experience that delivered value to them personally, while being non-intrusive in the call to assist others.
When the plight of Syrian refugees reached critical awareness following tragic circumstances, Canadians responded by opening their doors and their hearts to 25,000 refugees in a few short months. But communities were not prepared for the overwhelming number and needs of the newcomers. In Ottawa, Louisa Taylor formed Refugee 613 to “inform, connect and inspire” the various agencies and service providers operating in the refugee space, and to be a bridge to public interests. In this episode, Louisa talks to host Tina Barton about her journey, including the necessary communications infrastructure to put in place, best practices for managing partnerships, fundraising and volunteers, and surprising finds about the Canadian giving spirit.
“The mindset is that you’re helping the buyer buy. You’re not forcing your sales process down the buyer’s throat, but you have this perspective of helping solve business problems and achieving better business outcomes.”
The words of Jill Rowley, social selling guru, are echoed by marketing consultant Kerry Mortimer in this chat with host Tina Barton about why social selling and why now, how Air Canada rolled out this practice across its global sales teams, and early successes for Air Canada.