Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline’s recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and training. Caroline Kealey shares with Sherrilynne… [Read more]
IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere
IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.
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An episode on podcasting – how meta, we know! The popularity of podcasts is on the rise – in Canada and around the world. People love them for their intimate nature, the convenience of listening to a good story – any time, any place. But podcasting isn’t for everyone, and nobody knows this better than… [Read more]
On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter… [Read more]
The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future
With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal. United Way Ottawa knew they had to try something different, an approach that would meet people where they were – on mobile devices, on the move, or looking for fun – with an experience that delivered value to them personally, while being non-intrusive in the call to assist others.