IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.


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Episode 10: Search in the Age of Social

Do you look at your web site with ‘Googly Eyes’? Does Search Marketing factor into your Social Media efforts? What’s the bounce rate on your homepage? If you’ve let Social Media push Search out of your marketing mix then listen in as Jud Rasmussen sits with SearchingWorks founder Chris Biber to discuss Search Marketing fundamentals,… [Read more]

Episode 9: JOBLINE: Eight Things Every Job Hunter Needs

Looking for work? It’s all about planning for success and being ready to deliver — beyond a great resumé. Every job hunter needs eight priority tools. Communications strategist Graham Machacek and Debra Sharpe, Director of Client Services, Creative Niche, break down the essentials and spill practical advice to help PR, marketing, and advertising professionals score choice career opportunities. Produced at the MediaStyle… [Read more]

Episode 8: JOBLINE: Reinventing Yourself

Reinventing yourself? Great! This isn’t just a catch phrase job hunters toss around between interviews. It’s at the core of optimal career satisfaction. Graham Machacek chats with Debra Sharpe, Director of Client Services, Creative Niche, about igniting career trajectories with revitalized career passions. Practical tips, advice, and resources are abound in this week’s special JOBLINE… [Read more]

Episode 7: The Challenges of Managing a Wired Employee

Social Media has transformed the world of marketing and communications, but it has also created new management challenges for team leaders in both private and public sectors. In the Fall of 2010, Jud Rasmussen kicked off his IABC podcast career by sitting with Social Media thought leader Colin McKay to discuss the challenges of managing… [Read more]

Episode 6: Celebrity PR Campaigns

It’s awards season! So Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers — including a recent project they all worked on involving His Excellency the Right Honourable David Johnston, Governor General of Canada. Graham… [Read more]