The concept of outsourcing Social Media is relatively new, but it’s happening, with approximately 25% of large and mid-sized business owners currently outsourcing (SocialMediaExaminer.com). The real question is what MUST you keep in-house and what can you safely hand off to a 3rd party? In this issue of The Voice, Jud Rasmussen discusses the subject… [Read more]
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IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.
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For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a… [Read more]
Graham Machacek sits down with Debra Sharpe, Director of Client Service, Creative Niche, to discuss job hunting in the digital age for PR, marketing, and advertising professionals based in Ottawa. What’s better: LinkedIn or traditional networking? What are the special considerations when searching for work in Ottawa? Job seekers get a leg up on their… [Read more]
Creative Hot Spots is a segment devoted to meeting local creative people and learning a little bit about where they hang out – local coffee shops, greasy spoons and mom and pop shops in our cities coolest neighbourhoods. We hope to introduce you to some fresh talent and give our creative community some profile. Co-hosted… [Read more]