thevoice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

 

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Episode 7: The Challenges of Managing a Wired Employee

Social Media has transformed the world of marketing and communications, but it has also created new management challenges for team leaders in both private and public sectors. In the Fall of 2010, Jud Rasmussen kicked off his IABC podcast career by sitting with Social Media thought leader Colin McKay to discuss the challenges of managing… [Read more]

Episode 6: Celebrity PR Campaigns

It’s awards season! So Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers — including a recent project they all worked on involving His Excellency the Right Honourable David Johnston, Governor General of Canada. Graham… [Read more]

Episode 5 – Social Responsibility 2.0

Graham Machacek speaks to Dorothy Engelman – owner of q media and founder of getinvolved.ca – about integrating social responsibility as part of a communications plan, what to consider with project partnerships, and when to engage agencies outside of Ottawa. Produced at the MediaStyle Studio at The CodeFactory.

Episode 4 – Outsourcing your Social Media – Good Idea or Bad?

The concept of outsourcing Social Media is relatively new, but it’s happening, with approximately 25% of large and mid-sized business owners currently outsourcing (SocialMediaExaminer.com). The real question is what MUST you keep in-house and what can you safely hand off to a 3rd party? In this issue of The Voice, Jud Rasmussen discusses the subject… [Read more]

Episode 3 – Mobile Marketing is Mainstream

For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a… [Read more]