thevoice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

 

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The Voice Episode 97: Responding to a Crisis with Refugee 613

Louisa Taylor Refugee 613

When the plight of Syrian refugees reached critical awareness following tragic circumstances, Canadians responded by opening their doors and their hearts to 25,000 refugees in a few short months. But communities were not prepared for the overwhelming number and needs of the newcomers. In Ottawa, Louisa Taylor formed Refugee 613 to “inform, connect and inspire” the various agencies and service providers operating in the refugee space, and to be a bridge to public interests. In this episode, Louisa talks to host Tina Barton about her journey, including the necessary communications infrastructure to put in place, best practices for managing partnerships, fundraising and volunteers, and surprising finds about the Canadian giving spirit.

The Voice Episode 96: Social Selling with Air Canada

Kerry Mortimer Air Canada

“The mindset is that you’re helping the buyer buy. You’re not forcing your sales process down the buyer’s throat, but you have this perspective of helping solve business problems and achieving better business outcomes.”

The words of Jill Rowley, social selling guru, are echoed by marketing consultant Kerry Mortimer in this chat with host Tina Barton about why social selling and why now, how Air Canada rolled out this practice across its global sales teams, and early successes for Air Canada.

The Voice Episode 95: Simplifying Green with Bill Stewart from terra20

Bill Stewart - terra20

In this episode of The Voice, our host Gabriela Warrior Renaud, chats with Bill Stewart, president and co-founder of terra20. They discuss terra20’s vision for simplifying the sourcing of sustainable products. In their two stores in Ottawa, terra20 has over 500 brands covering 18 different product departments. Since 2006, Bill, Steve and the terra20 team have… [Read more]

The Voice Episode 94: Shopify — Strategies for Breakout Success

The Voice Shopify

Host Tina Barton is joined by Shopify’s Brennan Loh, Head of Business Development, and Courtney Symons, Partner Marketing Manager to discuss how to create an environment where innovation lets loose and how to build successful partnerships from the ground up for startup success.

The Voice Episode 93: Growing Ottawa’s Art Gallery with Alexandra Badzak

Alexandra Badzak

Host Gabriela Warrior Renaud chats with Alexandra Badzak, Director and Chief Executive Officer of the Ottawa Art Gallery about the Gallery’s Capital Campaign to build a new gallery. They also explore the profile building campaign that Alexandra led when she first became the Gallery’s CEO.