Host Angela Prokopiak, caught up with Ursula Gobel, Associate Vice-President, Future Challenges, Social Sciences and Humanities Research Council of Canada, about her career path and how the experience and skills developed in communications can help you in other potential strategic positions.
IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere
IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.
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The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future
With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal. United Way Ottawa knew they had to try something different, an approach that would meet people where they were – on mobile devices, on the move, or looking for fun – with an experience that delivered value to them personally, while being non-intrusive in the call to assist others.
When the plight of Syrian refugees reached critical awareness following tragic circumstances, Canadians responded by opening their doors and their hearts to 25,000 refugees in a few short months. But communities were not prepared for the overwhelming number and needs of the newcomers. In Ottawa, Louisa Taylor formed Refugee 613 to “inform, connect and inspire” the various agencies and service providers operating in the refugee space, and to be a bridge to public interests. In this episode, Louisa talks to host Tina Barton about her journey, including the necessary communications infrastructure to put in place, best practices for managing partnerships, fundraising and volunteers, and surprising finds about the Canadian giving spirit.
“The mindset is that you’re helping the buyer buy. You’re not forcing your sales process down the buyer’s throat, but you have this perspective of helping solve business problems and achieving better business outcomes.”
The words of Jill Rowley, social selling guru, are echoed by marketing consultant Kerry Mortimer in this chat with host Tina Barton about why social selling and why now, how Air Canada rolled out this practice across its global sales teams, and early successes for Air Canada.
In this episode of The Voice, our host Gabriela Warrior Renaud, chats with Bill Stewart, president and co-founder of terra20. They discuss terra20’s vision for simplifying the sourcing of sustainable products. In their two stores in Ottawa, terra20 has over 500 brands covering 18 different product departments. Since 2006, Bill, Steve and the terra20 team have… [Read more]