Measuring What Matters: Communications Evaluation Special Interest Group

What are the major trends in communications measurement and social media evaluation? How will these trends shape the development of the communications field moving forward? Join us on May 2nd for this IABC member-only event on communications measurement and evaluation. This Special Interest Group (SIG) will provide participants with the opportunity to discuss current challenges…

The value of relationships: Member profile of Mathieu Larocque, Spokesperson, CATSA

Mathieu Larocque believes relationships are at the heart of great communication. As the spokesperson for the Canadian Air Transport Security Authority (CATSA), the Crown corporation responsible for screening air travellers and their baggage, Mathieu says building connections with other people can make all the difference. “I have a large network of contacts across the country…

Building internal communications success stories: Meet IABC Ottawa member Eileen McKeever

Eileen McKeever knows it’s a cliché, but in her case it’s true: No two days are ever the same. That’s because, when you’re working in internal communications, you aren’t just working in one corner of an organization. You’re communicating with an entire company. “I love the interaction and collaboration with our internal clients in trying…