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Erica Principe,

Director of Content Management & Website Analytics

Erica is a passionate and driven marketing and communications professional with 2 years’ experience in the field. She doubles as a full-time marketing and communications officer at the Telfer School of Management and part-time PR student at the University of Ottawa. Her interests include social media, content creation, digital marketing, events, and project management.

She holds a diploma in Public Relations from Algonquin College and is one semester away from completing her Honours Bachelor of Arts with Specialization in Public Relations. Erica is a self-proclaimed expert coffee drinker and multitasker – passionate about traveling, learning new languages, volunteering, and all things food-related!

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Priscilia O. Kabengele,

Membership Engagement, Members Connect

Priscilia Odia Kabengele just received a specialized bachelor’s degree in public relations and communications from the University of Ottawa and College La Cité -with honors-. She will be pursuing her career in the Government of Canada. She likes reading and testing new technologies. She is interested in the contribution of new media to public and organizational communications. She will volunteer in the members Connect Program.

Prior to joining CPCS, Benoit was involved in strategic communications and change as part of the Program Management Office at the Royal Canadian Mint. Before that, he earned record-breaking media coverage for the Canadian Institute for Health Information (CIHI) by marketing studies and stories impacting Canadians.

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Samantha Rae Ayoub, MA, CMP,

Director, Certification

Samantha is a seasoned communication professional with 15 years of experience advising organizations and senior leadership.

She has built her career working within organizations to improve their communication, planning and operational efforts, and has also worked closely with numerous CEOs, COOs, and scientific experts, coaching them on effective communication strategies and media relations.

She holds a Masters degree in Professional Communication and has obtained professional certification as a Communication Management Professional (CMP).

Fun facts: She is a wife, dog owner, restaurateur – yes it’s true! – and a member and avid volunteer of the International Association of Business Communicators.

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Dozie Anyaegbunam,

Director of Content and Social Media

Dozie currently leads the content and social marketing program at UserGems, a B2B sales startup and finalist at the 2020 SaaS awards. He has extensive experience building and running high-performance content marketing programs across various verticals—from multinationals like Diageo Nigeria where he led the influencer and brand advocacy for major brands like Ciroc and Johnnie Walker to startups like Gidi Mobile (an edutech startup) where he built a content marketing program that got over 50,000 students to practice 11M exam prep questions in six months. He recently immigrated to Canada (experienced his first sub 20 winter, don’t ask me how it went) and was part of the Social Media Bootcamp at Miami Ad School, Toronto last fall.

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Cecilia Reaburn,

Assistant Producer, Digital Programming

Cecilia is a Communications and Event professional and engagement enthusiast. She is known for her ability to connect with stakeholders and create impactful and lasting relationships. Building her career in the non-profit sector, she understands how valuable a strong community can be to accomplishing organizational goals, and uses that lens to inform her communications, marketing, and events strategies. Focusing on what connects us and pushes us forward together. Cecilia holds a bachelor’s in social science, from the University of Ottawa, and a Digital Marketing Certificate from Telfer School of Management.

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Jennifer Bosch Gyuricska,

Director of Events

Jennifer Bosch Gyuricska began her career 20- some years ago as a radio disc jockey in small-town Alberta. She’s since worked her way across Canada and back again, received her Bachelor of Professional Arts in Communications Studies from Athabasca University, and become Certified as an Associate in Project Management from the PMI Institute. These days, Jennifer is at the helm of Prairie Telegraph Digital Marketing, providing project management, marketing strategy, and small business support so her clients can spend more time on the important things – like going outside, being with family and friends, and generally being unattached from their desk.

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Patrick Burke,

Membership Engagement and Support

Patrick is a communications professional with nine years of experience. He has offered strategic counsel to Ontario cabinet ministers in crisis situations and led results-driven communications strategies for clients at a PR agency. During the COVID-19 pandemic, he helped establish the Toronto Financial District Business Improvement Area (BIA) as a trusted advocate for business members and a reassuring source of information for their 250,000+ employees.

Patrick moved to Ottawa in 2020 and currently works for Fulbright Canada. He’s lived and worked in five cities throughout his career: Osaka, Japan; London, England; Toronto; Calgary; and now Ottawa.

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Lubna Ahmed Hussein,

Content Moderator, Website

Lubna is a self-motivated, communications professional with 12 years of experience in journalism, community mobilization, outreach and public information in a developing country.

She pursued an interdisciplinary education that includes a postgraduate diploma in communication, B.Sc. (Honor) in Agriculture Sciences, a diploma in Public Relations and Press from abroad. Also, in Canada, she obtained a certificate from Algonquin College in Electronic Business Management. Now, she enrolled as a full-time PR student in the Public Relations program at Algonquin College.

Lubna is a life-long learner. After her move to Canada, Lubna started from scratch as her work experience was in a different language and environment. She worked as a language teacher with well paid, but she has not forgotten her first field.

Although Lubna holds a diploma in Press and Public Relations from abroad, she decided to redo it to update her knowledge and adapt technical skills to suit the new media and practice PR work in developed countries.

Lubna is interested in women’s human rights issues. She came to international attention in July 2009 when she was prosecuted for wearing trousers. Lubna has used her communication skills to get local and global media support to attack ridiculous restrictions on women’s rights in Sudan. She successfully directed one of the most effective campaigns to support women’s rights in her country of birth. Lubna speaks English and Arabic, and she enjoys gardening in the community gardens here in Ottawa.