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Erica Principe,

Director of Content Management & Website Analytics

Erica is a passionate and driven marketing and communications professional with 2 years’ experience in the field. She doubles as a full-time PR student at the University of Ottawa and a part-time marketing and communications officer at the Telfer School of Management. Her interests include social media, content creation, digital marketing, events, and project management.

She holds a diploma in Public Relations from Algonquin College and is one semester away from completing her Honours Bachelor of Arts with Specialization in Public Relations. Erica is a self-proclaimed expert coffee drinker and multitasker – passionate about traveling, learning new languages, volunteering, and all things food-related!

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Priscilia O. Kabengele,

Membership Engagement, Members Connect

Priscilia Odia Kabengele just received a specialized bachelor’s degree in public relations and communications from the University of Ottawa and College La Cité -with honors-. She will be pursuing her career in the Government of Canada. She likes reading and testing new technologies. She is interested in the contribution of new media to public and organizational communications. She will volunteer in the members Connect Program.

Prior to joining CPCS, Benoit was involved in strategic communications and change as part of the Program Management Office at the Royal Canadian Mint. Before that, he earned record-breaking media coverage for the Canadian Institute for Health Information (CIHI) by marketing studies and stories impacting Canadians.

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Samantha Rae Ayoub, MA, CMP,

Director, Certification

Samantha is a seasoned communication professional with 15 years of experience advising organizations and senior leadership.

She has built her career working within organizations to improve their communication, planning and operational efforts, and has also worked closely with numerous CEOs, COOs, and scientific experts, coaching them on effective communication strategies and media relations.

She holds a Masters degree in Professional Communication and has obtained professional certification as a Communication Management Professional (CMP).

Fun facts: She is a wife, dog owner, restaurateur – yes it’s true! – and a member and avid volunteer of the International Association of Business Communicators.

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Dozie Anyaegbunam,

Director of Content and Social Media

Dozie currently leads the content and social marketing program at UserGems, a B2B sales startup and finalist at the 2020 SaaS awards. He has extensive experience building and running high-performance content marketing programs across various verticals—from multinationals like Diageo Nigeria where he led the influencer and brand advocacy for major brands like Ciroc and Johnnie Walker to startups like Gidi Mobile (an edutech startup) where he built a content marketing program that got over 50,000 students to practice 11M exam prep questions in six months. He recently immigrated to Canada (experienced his first sub 20 winter, don’t ask me how it went) and was part of the Social Media Bootcamp at Miami Ad School, Toronto last fall.