5 Tips for Young Professionals from IABC members

IABC Ottawa Young Professional SIG attendees share their advice for other young professionals! About Special Interest Groups: Special Interest Groups (SIGs) are IABC-member only events that provide an informal opportunity to connect, learn and exchange knowledge with peers in an area of particular interest and relevance.SIGs are moderated by a subject matter expert, and are a…

How to increase the value of communications with public consultations

Join us to learn about building trust through public consultations on May 22 The 2018 Edelman Trust Barometer reveals that people continue to distrust the media, government and organizations. As strategic communicators, we play a key role in shifting the pendulum from distrust to trust. Over the last year, Ottawa has seen an increase in…

Measuring What Matters: Communications Evaluation Special Interest Group

What are the major trends in communications measurement and social media evaluation? How will these trends shape the development of the communications field moving forward? Join us on May 2nd for this IABC member-only event on communications measurement and evaluation. This Special Interest Group (SIG) will provide participants with the opportunity to discuss current challenges…

The value of relationships: Member profile of Mathieu Larocque, Spokesperson, CATSA

Mathieu Larocque believes relationships are at the heart of great communication. As the spokesperson for the Canadian Air Transport Security Authority (CATSA), the Crown corporation responsible for screening air travellers and their baggage, Mathieu says building connections with other people can make all the difference. “I have a large network of contacts across the country…

Building internal communications success stories: Meet IABC Ottawa member Eileen McKeever

Eileen McKeever knows it’s a cliché, but in her case it’s true: No two days are ever the same. That’s because, when you’re working in internal communications, you aren’t just working in one corner of an organization. You’re communicating with an entire company. “I love the interaction and collaboration with our internal clients in trying…