This message was loud and clear at IABC Ottawa’s revived Senior Communicator Series breakfast event on June 15. And while maybe you’d expect anyone to say that to a room full of communicators, it was obvious when it came from the mouth of guest speaker Amy Yee, Chief Digital Officer at Health Standards Organization, that she genuinely meant it. It was also obvious that she both excelled with and benefited from her own strong communications skills.
The lively discussion of 15 senior communicators revolved around the themes of leadership communication, digital transformation and the issue of how to elevate communicators to have a seat at the leadership table.
Amy spoke about her evolution from electrical engineering, to venture capitalist, to digital strategist and now C-Suite executive who is overseeing digital transformation, as well as IT & infrastructure, digital platforms and marketing & communications groups at Health Standards Organization.
Successful digital transformation relies heavily on communication, both externally and internally. Corporate intranets and the importance of communicating the value of your internal digital tools to your team is critical to facilitate and champion change in any size organization. The group agreed that communicators play a critical role in both planning and executing these types of tools as well as communicating the value and ensuring teams adopt them.
The hour and a half event flew by—there was no shortage of questions or comments for the speaker or the group—it’s clear that digital transformation and the communications connection to the C-suite is an important topic for senior communicators today.
Senior communicator events are small intimate gatherings with an expert guest facilitator. If you’re interested in attending a future event or have a topic/facilitator suggestion, please contact Kelly Rusk at krusk@banfield.agency