The Voice: Episode 122: Mental Health & the Workplace during COVID-19

The Voice: Episode 122: Mental Health & the Workplace during COVID-19 COVID-19 is changing the way employers think about mental health. In honour of Mental Health Week, we talk to Dr. Bill Howatt, Chief of Research for Workplace Productivity at the Conference Board of Canada, about how the coronavirus is helping to reduce stigma around…

The Voice: Episode 121: The Role of Employers & Brands during COVID-19

The Voice: Episode 121: The Role of Employers & Brands during COVID-19 A special report from the PR and marketing firm Edelman suggests people trust their employer on COVID-19 more than any other source. In this episode, we talk to Darcy Walsh, the Senior Vice President and General Manager of Edelman’s Ottawa office, about what…

How to develop a digital strategy that drives results

It is now fairly common for communications professionals to execute paid advertising campaigns and conduct media buying on social media for their organizations. Why the shift from organic posting to paid advertising? It most likely has to do with constantly changing algorithms and the switch from public to private online communities. That’s why IABC Ottawa…

Member Spotlight: A dozen questions with Benoit Laplante

A dozen questions with Benoit Laplante Meet Benoit Laplante: A bilingual business communicator and engaged member of IABC Ottawa. A former Director and VP on the chapter’s Professional Development and Membership portfolios, Benoit is a mentor in the Members Connect Program and one of the few IABC members in Canada to earn the Strategic Communication…